Richard Branson is an iconic businessman. In Screw It, Let’s Do It, he shares the secrets of his success and the invaluable lessons he has learned over the course of his remarkable career. As the world struggles with the twin problems of global recession and climate change, Richard explains why it is up to big companies like Virgin to lead the way in finding a more holistic and environmentally friendly approach to business. He also looks to the future and shares his plans for taking his business and his ideas to the next level.
Richard reveals the new and exciting areas into which Virgin is currently moving, including bio fuels and space travel, and brings together all the important lessons, good advice and inspirational adages that have helped him along the road to success. This is a fantastic motivational book that will help listeners achieve their own dreams.
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Turns into 4 hour global warming campaign
Book started out alright but plunged quicker then one of Branson's hot air balloons. To break this book down:
Try hard and find a way to make it happen
An hour of hot air balloon stories
4 hours about global warming and his airline
All sprinkled with name dropping of politicians
If you are looking to learn something or inspiration, avoid this book.
- Phil Hudson