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Publisher's Summary

An insightful look at how Amazon really works and how its founder and CEO makes it happen....
Amazon’s business model is deceptively simple: make online shopping so easy and convenient that customers won’t think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He’s a calculating machine, energetic, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon’s ongoing evolution.
Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco.
©2011 Richard L. Brandt (P)2011 Blackstone Audio, Inc.
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Critic Reviews

Praise for Brandt’s Inside Larry and Sergey’s Brain: “In this mustread for anyone who deals seriously with cyberspace, Brandt has a remarkable profile in presentday innovation and potential.” ( Publishers Weekly)
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Customer Reviews

Most Helpful
2 out of 5 stars
By Troy on 08-17-13

Being successful doesn't make you interesting.

Coming immediately on the heal of listing to THE SNOWBALL about Warren Buffett, I was looking for another great business bio. This, unfortunately, was not it.

First, let me just say that Neil Shah is apparently not my kind of narrator. His staccato delivery and robotic tone drove me to wish for the ending of this book. It couldn't come soon enough.

As for the content of ONE CLICK, it was such a shallow telling of the story of Bezos and Amazon, I'm frankly not sure what the point of writing it, much less publishing it, was. In defense of Brandt - I doubt anyone could make Amazon seem interesting. A great company to be sure (of which I am a Prime customer as well as leasing thousands of hours of compute power from AWS) and Bezos is whip-smart and an absolute visionary, but his life just didn't make a very interesting book.

I'd skip this one 100 times out of 100.

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6 of 6 people found this review helpful

3 out of 5 stars
By Carla on 04-23-13

Just ok

If your really into Amazon, check this book out. It has lost of information. However, if you aren''s kind of boring. The book didn't have enough interesting anecdotes to really hold my attention. It probably doesn't help that I'd just read "Steve Jobs" (which I can't shut up about). This story is pretty vanilla...which is a shame because I'm sure there's all sorts of tantalizing stories to be told about such a wildly successful company.

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4 of 4 people found this review helpful

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