Networking with Millionaires...and Their Advisors

  • by Thomas J. Stanley
  • Narrated by Thomas J. Stanley
  • 4 hrs and 34 mins
  • Unabridged Audiobook

Publisher's Summary

The affluent market segment is growing seven times faster than the household population in this country. Dollar for dollar the most productive way to penetrate the affluent market is to network with its members, their advisors, and key members of their important affinity groups.Dr. Stanley imparts his extensive knowledge by example: Learn how to attract hundreds of affluent business owners as clients and never make a single sales call. Learn how top-producing marketers generate business by employing eight key networking themes. Learn how to personally access the top business owners in your community.Networking is the essence of high-performance marketing. It is professional selling at its highest form. Networking is about influencing the influential.


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Customer Reviews

Most Helpful

Well Read, With Practical and Insightful Guidance

This publication will be extremely helpful for those who are in need of learning how to develop or refocus their networking skills. It is not, however, a motivational book on why you need to be a networker. (For a motivational book I suggest "Dig Your Well Before You're Thirsty" by Harvey MacKay). Dr. Stanley's book has a very lively two person approach which makes it far more interesting than a regular audio book since this is much like listening to a conversation. More importantly, I found the book to be extremely helpful in explaining not only networking and marketing theory (predominantly for services), but also in applying real life application. Further, in each example the author set forth in detail an evaluation and examination of networking skills and how, why, and in what fashion networking skills applied. The author then makes very simple applications of the same practical theories to scenarios which may face the reader. I found this to be one of the best networking books which I have reviewed for these reasons.
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- Keyvan

If you need affluent customers, read on!

This is a powerful look at what it takes to really connect with affluent clients. Instead of trying to find affluent customers one at a time, this shows you how to focus your efforts in a genuine way.

There are believable, and practical examples of how to become an advocate for a target group of wealthy individuals. This allows you to be seen as more than just a salesperson, or supplier, but part of their cause. If you want to gain the trust of a large group of wealthy people, be differentiated from the salespeople with only their interests in mind, and focus your energy in a creative way that gets results, this book is a must read.

The first person I recommended this to was my father, a wealthy and trusted stockbroker, who has followed a strategy similar to the one advocated in this book. I've never seen it explained so clearly, and want him to share this with all of his employees to grow their business exponentially.

The second person I'm recommending this to is you!
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- Jason

Book Details

  • Release Date: 08-20-2001
  • Publisher: Simon & Schuster Audio