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Publisher's Summary

The affluent market segment is growing seven times faster than the household population in this country. Dollar for dollar the most productive way to penetrate the affluent market is to network with its members, their advisors, and key members of their important affinity groups. Dr. Stanley imparts his extensive knowledge by example: Learn how to attract hundreds of affluent business owners as clients and never make a single sales call. Learn how top-producing marketers generate business by employing eight key networking themes. Learn how to personally access the top business owners in your community.
Networking is the essence of high-performance marketing. It is professional selling at its highest form. Networking is about influencing the influential.
©2001 Millionaire Research and Information (P)2001 Simon and Schuster Inc., SOUND IDEAS Is an Imprint of Simon & Schuster Audio Division, Simon & Schuster Inc.
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Customer Reviews

Most Helpful
5 out of 5 stars
By Keyvan on 01-18-04

Well Read, With Practical and Insightful Guidance

This publication will be extremely helpful for those who are in need of learning how to develop or refocus their networking skills. It is not, however, a motivational book on why you need to be a networker. (For a motivational book I suggest "Dig Your Well Before You're Thirsty" by Harvey MacKay). Dr. Stanley's book has a very lively two person approach which makes it far more interesting than a regular audio book since this is much like listening to a conversation. More importantly, I found the book to be extremely helpful in explaining not only networking and marketing theory (predominantly for services), but also in applying real life application. Further, in each example the author set forth in detail an evaluation and examination of networking skills and how, why, and in what fashion networking skills applied. The author then makes very simple applications of the same practical theories to scenarios which may face the reader. I found this to be one of the best networking books which I have reviewed for these reasons.

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20 of 20 people found this review helpful

4 out of 5 stars
By Jamie on 11-16-03

Dry but GREAT!!

True, the interview format is dry but the info relayed is outstanding and way more than "simply find a good cpa". I have listened to this 2 times already and continue to learn from this book.

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15 of 15 people found this review helpful

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Customer Reviews

Most Helpful
3 out of 5 stars
By Amazon Customer on 08-28-10

interesting take on things

Very interesting take on things here, there is lots to work with. Some of the advice is not going to be easy to take, for example it has a bias towards being a sales person of financial products or being an owner of your own business. Of course there is some great advice for you if you are not in these categories but to get the most from this book you will be in one of those.

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2 of 2 people found this review helpful

5 out of 5 stars
By Miller on 10-10-16

awesome book.

this is at least the third time I've read this and every time I come away motivated and full of ideas of how to network with millionaires.

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1 of 1 people found this review helpful

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