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Publisher's Summary

My Life in Advertising is an autobiography detailing the life of advertising genius Claude C. Hopkins (author of the business classic Scientific Advertising). This book is not written as a personal history, but as a business story. The chief object behind every chapter is to offer helpful suggestions to those who will follow his advice. As practical as it is interesting, My Life in Advertising is a must-listen book for anyone wanting to understand the secrets of how to sell. Many of his strategies and techniques still apply today, even for Internet marketing.
©2016 BN Publishing (P)2016 BN Publishing
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Customer Reviews

Most Helpful
3 out of 5 stars
By Justin H. on 06-04-18

Useful as history. Not sure it holds up today.

There are a lot of classic, solid tips in this book. But it’s showing a lot of age. Try as I might, I don’t think coupons are the way to advertising success these days.

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5 out of 5 stars
By Anonymous User on 11-23-17

Mr. Hopkins delights

I just discovered Claude Hopkins as I dive into advertising as an Internet entrepreneur. his books have been most insightful. I have come to better understand the endeavor that I am undertaking much better through his writings. I'm Thrilled to be learning from such a master_!

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Customer Reviews

Most Helpful
5 out of 5 stars
By Dev on 06-12-18

Great Book

These are the fundamentals of Advertising which I seeded the most. thanks for this book!

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