Mark White is one of the world’s leading blogging experts. He teaches the art of promoting oneself or one’s company with maximum impact through the medium of blogging. The reality is that most people attempt blogging because they feel that failing to do so will have a detrimental effect on their brand. The reality is that blogging has become an essential part of the preferred marketing mix favoured by most entrepreneurs. And who better to teach us the fundamentals than blogging supremo Mark White.
This interview may contain references to dates, events, etc., that have already taken place. These references have not been omitted in order to maintain the integrity of the recording, as all Meet The Giants interviews are REAL and unedited conversations.
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Basically this is waste of time. A silly interview that would add some value if you were back in the beginning of the 90's. There is nothing really relating to branding, just a quick summary of what is a blog, basic interactions with users, and benefits of the same.
Type "what is a blog" on Goggle or check Wikipedia. Save yourself 1hour and a couple of dollars.
I would not have published this audiobook/interview