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Publisher's Summary

Mad Women is a tell-all account of life in the New York advertising world of the 1960s and '70s from Jane Maas, a female copywriter who succeeded in the primarily male environment portrayed by the hit TV show Mad Men.
Fans of the show are dying to know how accurate it is: did people really have that much sex in the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally yes. And her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife nearly left him when she found the copy of Screw magazine he’d used to find “entertainment” for a client, to the Ogilvy & Mather agency’s legendary annual sex-and-booze-filled Boat Ride, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles the tougher issues of the era, such as equal pay, rampant jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.
©2012 Jane Maas (P)2012 Tantor
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Critic Reviews

"Maas's humorous yet authoritative account of her life in advertising during the Mad Men era is a welcome look behind the curtain into a traditionally male world.... Maas mixes personal stories with advertising history, making this a compelling read." ( Publishers Weekly)
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Customer Reviews

Most Helpful

By Dean on 04-23-12

Interesting Listen

I was initially worried that this would simply be a dumb little book cashing in on the success of Mad Men, but I was wrong. Jane Maas brought us right into the advertising world and gave an wholly believable and otherwise excellent account of what life was like as a working mother in a male dominated industry in the 60's. She made sacrifices, she had victories, she experienced sexual harassment, she got through it with many stories to tell. Lucky for us, this book is here to tell those stories

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4 of 4 people found this review helpful

By Ellis H. Pines on 08-05-12

An alternative history of the Mad Men era

Would you listen to Mad Women again? Why?

Probably not, one time is fine

What other book might you compare Mad Women to and why?

Jane Maas' earlier memoir and advertising primer, written in the 1980s, any good advertising memoir

What did you like about the performance? What did you dislike?

Genuine and engaging

Was this a book you wanted to listen to all in one sitting?

No, but listened very consistently and consecutively

Any additional comments?

It hit home with my own experiences in advertising, and I think some of the Mad Men fans might well enjoy it, too.

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3 of 3 people found this review helpful

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