Losing the Signal

  • by Jacquie McNish, Sean Silcoff
  • Narrated by William Hughes
  • 11 hrs and 29 mins
  • Unabridged Audiobook

Publisher's Summary

In 2009, BlackBerry controlled half of the smartphone market. Today that number is one percent. What went so wrong?
Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
With unprecedented access to key players, senior executives, directors, and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel shop in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business School grad, Jim Balsillie. Together they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest-growing company, internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry into mobile phones.
Expertly told by acclaimed journalists Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.

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Customer Reviews

Most Helpful

Fascinating

Let me start with the bad - as with most history books this one got a couple facts wrong. It attributes to BlackBerry ideas and innovations that already existed in the market. However, aside from those few details, this is an accurate and very well written book.

I was at the heart of the smartphone industry from 2001 to 2009. I studied BlackBerry as we competed against them. This book captures its essence, its strategy and provides great lessons on why companies grow and fall - even if not always explicitly.

This is a book I recommend to anyone interested in business, technology or strategy. What is even more interesting is that the story keeps going. BlackBerry has a new CEO and is executing on its cross-device management software strategy, as it just bought Goo Technology yesterday.

Recommended
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- Gerardo "Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels."

The problem of staying ahead of the curve

This is the story of a Canadian Company RIM whose first office was above a bagel store in Ontario. The authors tell the story of visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school graduate, Jim Balsillie. Together they engineered a pioneering packet email device that became the tool of choice for business executives.

At the very moment Blackberry was ranked the world’s fastest growing company, internal feuds and chaotic growth crippled the company as it faced the entry of Apple and Google into the market of mobile phones. The authors provide an overview of the phone and mobile phone industry and how it works with other companies that want to use their networks. It also provides a brief review of how data is transmitted on the phone companies’ networks.

The authors are journalist, therefore the story reads like a nonjudgmental news story that presents the facts. It is well written, entertaining and reveals the behind the scene information about RIM. The book also provides a good overview of the smart phone industry. William Hughes narrates the book.
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- Jean "I am an avid eclectic reader."

Book Details

  • Release Date: 05-26-2015
  • Publisher: Blackstone Audio, Inc.