Losing the Signal

  • by Jacquie McNish, Sean Silcoff
  • Narrated by William Hughes
  • 11 hrs and 29 mins
  • Unabridged Audiobook

Publisher's Summary

In 2009, BlackBerry controlled half of the smartphone market. Today that number is one percent. What went so wrong?
Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
With unprecedented access to key players, senior executives, directors, and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel shop in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business School grad, Jim Balsillie. Together they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest-growing company, internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry into mobile phones.
Expertly told by acclaimed journalists Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.


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Customer Reviews

Most Helpful


Let me start with the bad - as with most history books this one got a couple facts wrong. It attributes to BlackBerry ideas and innovations that already existed in the market. However, aside from those few details, this is an accurate and very well written book.

I was at the heart of the smartphone industry from 2001 to 2009. I studied BlackBerry as we competed against them. This book captures its essence, its strategy and provides great lessons on why companies grow and fall - even if not always explicitly.

This is a book I recommend to anyone interested in business, technology or strategy. What is even more interesting is that the story keeps going. BlackBerry has a new CEO and is executing on its cross-device management software strategy, as it just bought Goo Technology yesterday.

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- Gerardo

Good History and Business Lesson

Informative story that helps to understand the history of smartphones. Also very well read. The narrator has a clear and pleasant voice.
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- shopper

Book Details

  • Release Date: 05-26-2015
  • Publisher: Blackstone Audio, Inc.