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I was hoping for more bio about Johnny. This read like a typical history of Apple covered by the many Steve Jobs biographies.
It does offer some new insight, but the secrecy of Apple and lack of direct interviews with Ive was disappointing.
The book is also very sterile, a linear narrative of the history of Ive and apple.
Narration is solid and well preformed. It expresses the calm British tone i've heard from interviews with Ive.
5 of 5 people found this review helpful
What did you like best about Jony Ive? What did you like least?
In short, it is not his story, it is a story about him. Most of the book is about telling the resume of this great artist. The story is told in third person most of the time and you don't get the feeling you are being entered into his mind, or understand who the person is. It tells the story of Apple, and it tells the story of how Jony got there, but not how Jony felt in certain occasions, or what went through his mind during different challenges. I was hoping to get more first person insight into his world, but it is okay of a book.
8 of 9 people found this review helpful