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I felt good at the end, but I wanted pictures.
This is the story of Tamara’s rise to fame (in the fashion world) and wealth. In much of the book I’m thinking “no, don’t do that” as she makes decisions that cause problems later. But the purpose of the book is to show her decisions, mistakes, consequences, her struggles through them, surviving, and succeeding. At the end of the book she is starting a new business and I am excited for her knowing she will not be making the same mistakes again. I am also excited because she is a creative fashion genius. She knows what is beautiful and what women will love - kind of like Steve Jobs in the tech field.
If you’re looking for something about celebrities and a fancy lifestyle, you may not want this. This is more appropriate for young entrepreneurs and/or women.
My feelings during the book varied. Many times I was suffering and frustrated at what she was going through. Private equity investors controlled 51% of the company and forced decisions against her wishes. She was forced to put up with a CEO who was verbally abusive and made decisions based on ego rather than the good of the company.
Tamara’s mother was a monster - a narcissist and sociopath. From childhood on Tamara suffered terrible abuse from her mother.
At times I felt like I was Tamara’s therapist, listening to her troubles and complaints. But she’s telling me her story. These are her words, her thoughts, her feelings. And that’s ok. This is a memoir, not a biography. A biographer would bring in a more balanced story with others’ opinions. So some readers might not be in the mood to listen that way, but I was fine with it.
Several times Tamara mentioned names of famous people and investment groups that I had never heard of before. It would have been helpful if she clarified parenthetically who she was talking about. But it wasn’t a big problem, I skipped through those.
Some things I found interesting:
In the beginning, Tamara wanted to be involved with quality fashionable shoes. So she approached Jimmy Choo a local shoe maker proposing they work together. She thought he would design and she would do the administration, production, and marketing. But to her surprise, he was not a good designer. She threw out what he did and did the designs herself. As it turned out she was the amazing creative artistic genius, and others were hired to do what she thought she would be doing. So she didn’t need Jimmy Choo. He did nothing. Yet he owned 50% of the business and would not agree to things like expansion. I think many of us have assumed we are not good at something, yet we’ve never tried it enough to know. I liked her comment “every mistake I made was from not trusting myself.”
Tamara did not know until around age 40 that she had ADD (attention deficit disorder). She also learned she had PTSD (post traumatic stress disorder) from growing up under the abusive stress from her mother. It caused permanent hormonal imbalances, which medications later helped with. Tamara also suffered verbal abuse from the private equity investors and the company CEO. Regarding this she said “The relief I feel at avoiding failure or abuse is always more pronounced than any real pleasure in achievement or recognition.”
I was intrigued with Tamara’s inspiration trips which were her muse for her artistic creations. She started with flea markets and later traveled to locations throughout the world.
I wish the book included pictures. This is about Tamara’s artistic creations. I wanted to see her first shoe designs and some of the more famous designs. The audiobook should have a pdf file for buyers to download.
5 of 6 people found this review helpful
Ok, I’m all about #girlboss #girlpower #girlentreprenuer but are you forking*** kidding me. You were well privileged, got to go to elite schools, ran in influential circles, got a job because of your dad’s connections that led to a job a forking*** VOGUE!!!!! Yes, you had childhood “trauma”, guess what so do 82%+ percent of us. I’m a daughter of third-world immigrants who paid NO ATTENTION to me because they worked and I suffered from beatings from me bi-polar brother and struggled with depression although my parents’ attention was all on my bipolar brother. Guess what, I didn’t write a boo-hoo me book...are you kidding me?! Your story is so ridiculous, you made it because you had some serious connections...in spite of. I love Jimmy Choo, after much hard work I can afford them but now it’s put I damper on them. Ughhh get over yourself. #girlboss #girlpower #girlentreprenuer
listened to it everywhere. very entertaining and eye opening. loved it to the max. highly recommended
What was most disappointing about Tamara Mellon and William Patrick ’s story?
Although Tamara is clearly a talented business woman with a good vision, her story is infuriating as she constantly complains on how everybody is wrong, trying to screw her or else. When she clearly doesn't have one ounce of respect for anyone especially for the man who gave her his name (Jimmy Choo) when she took no time to later walk all over him. She is an egocentric, selfish and self centered woman. Unfortunately everyone that worked with her is bound to a non disclosure contract as i would have love to hear the other side of the story. Tamara has now left Jimmy Choo and her eponymous company Tamara Mellon failed... Not surprising at all.
What about Polly Lee’s performance did you like?
Do you think In My Shoes needs a follow-up book? Why or why not?
No please no more Tamara.