I'm Feeling Lucky

  • by Douglas Edwards
  • Narrated by Douglas Edwards
  • 16 hrs and 19 mins
  • Unabridged Audiobook

Publisher's Summary

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander's account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving listeners a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company.
Edwards, Google's first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners; the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards - a former journalist who knows how to write - captures the Google Experience, the rollercoaster ride of being part of a company creating itself in a whole new universe.
I'm Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world's most transformative corporation.


What the Critics Say

"This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados." (Publishers Weekly)
"Douglas Edwards is indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time." (Seth Godin)
"Douglas Edwards recounts Google's stumble and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale." (Ken Auletta, author of Googled: The End of the World as We Know It)
“With a warm, approachable tone and perfect pacing, Edwards narrates his detailed account of his experiences as an early employee of Google, Inc….Edwards seems a natural as he provides a highly listenable audio performance….the listener walks away with a better understanding of how true organizational creativity and brilliant technical engineering can impact the human condition and world culture.” (AudioFile)


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Customer Reviews

Most Helpful

Definitely worth a credit

This follows the author from his hire when Google was a startup until the IPO. It's a parallel story of Google the company and his personal odyssey from being a key player at the beginning to slowly becoming marginalized, and finally shown the door.
Recounting successes and failures, it's fascinating to hear the accounts of when AOL and Yahoo! were the big fish, and Google had to swim carefully to keep from upsetting them.
It's also a fascinating account of being in a company when it's an infant and there are no walls, and watching the company become a corporation. Anyone who's been in an organization during a growth phase has been in the situation where it goes from being this wide open playing field and you can talk to the "big boys and girls" anytime you wish, to watching walls spring up, things start to divide, and finding yourself boxed on the wrong side of the wall. The previously friendly faces are replaced by new people that make power plays to take your authority and slide you into the outer circle until the day you sit across from some person you don't know, being informed you no longer have a place at the company where you were once a key player.
I don't know how much you'll learn about business from this book, except that the founders of Google believed strongly in certain things. They pushed hard for their beliefs, but as much as they tried, Google eventually became another corporate entity. It was still different in a lot of ways, and they challenged a lot of traditional business thinking.
There's more there, I think, than the author intended.
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- Stephen

A Totally different look at Google

I have to admit that I was somewhat skeptical about this book. A marketing guy's perspective on Google? That's crazy, who cares about that, I thought. But I had just finished a couple other popular books on Google and thought that this might round out my perspective one of the most influential and successful companies of all time.
What I didn't realize was that I would be taken on a tour of Google, from it's childhood through adolescence, as though I were riding on the shoulders of the author. I would listen, mouth agape at the stupidity of running servers without cases on metal racks then marvel at the subtle and not-so-subtle genius exhibited by Googlers. I would learn how a quick hack could lead to billions of dollars of profits but I would also discover that my suspicions about chaotic product management were in fact correct.
"I'm Feeling Lucky" goes where no other Google book dares - it explores the intimately human aspect of a company often characterized as "The Borg." It reveals that Google engineers are not just single-dimensional geeks, but are creative people who share a passion for excellence and doing the "right" thing. But more importantly, it shows us a prime example of how a group of supremely confident and intelligent people can eschew tradition and change the world.
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- Ted

Book Details

  • Release Date: 07-12-2011
  • Publisher: Audible Studios