Going Wireless

  • by Jaclyn Easton
  • Narrated by Jaclyn Easton
  • 9 hrs and 28 mins
  • Unabridged Audiobook

Publisher's Summary

Created specifically for executives and managers, Going Wireless shows how mobile technology is impacting every industry, including yours.Award-winning journalist Jaclyn Easton delivers the unexpected. In addition to in-depth discussions about mobile commerce, Internet cell phones, and Palm-type handhelds, she also examines wirefree options you've probably never heard of, all of which are transforming the way companies communicate, manage, market, and sell.To learn exactly how wireless is producing these paradigms of productivity and profits, this unabridged audiobook edition of Going Wireless is packed with over 40 real-world examples from trend-setting companies like Office Depot, Boeing, Sears, ExxonMobil, Jiffy Lube, LexisNexis, UPS, and Ocean Spray.From this surplus of success stories you will quickly learn that wireless allows your organization to be literally a thousand times more connected and, hence, a thousand times more effective.

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What the Critics Say

"The simple truth is the whole world is 'going wireless.' If you want to discover why it's happening, how it will change your business, and - most important - what you need to do about it, this is the book to read." - Alan M. Webber, founding editor, Fast Company

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Customer Reviews

Most Helpful

Her reading style

Just remember that when this author wants to emphasize something (which is all the time) she ends her sentences... like... this...

After a few hours it drives... me... crazy...
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- Mark K.

A very lengthy presentation on wireless!!

A lot of work has obviously gone into the researching of this book. Despite the fact that it was published in April 2002, it provides a reasonably up to date account of where the industry /technology currently stands (Nov 2004). It probably will need to be updated fairly soon however. Jaclyn Easton seems to know her subject well, so it is a shame that she makes no serious attempt to offer her view of what the future holds over the medium to longer term. As I listened, I did find myself thinking ahead to what the world of wireless will be like over the next five years or so, but a little conjecture / business vision on her part would have given the book more life. Also some fairly heavy editing would have made it easier to listen to. Lengthy, in-depth descriptions of the functionality of various applications serve to make the book much bigger than it really needs to be, so it didnt hold my interest at all well in parts. My biggest complaint though, was with regards the way that it was read. I seriously question the wisdom of having the author read the book rather than a professional narrator. It is good to hear what an author sounds like, but having her read the introduction and a conclusion would suffice. It sounds as if she is used to writing and reading business presentations. Her reading style would be excellent for making 30 second audio commercials, but doesnt really lend itself well to the reading of a nine and a half hour book. Its as if she is trying to pack every sentence with overwhelming dynamism and excitement. Without any relief from this, the words end up blurring into a nondescript, corporate jargon filled power-spiel. Imagine reading a book where everything is written BOLD UPPER CASE TEXT, OR MAYBE GIANT FLASHING NEON LIGHTS and you'll get the idea. You wouldnt be able to read for too long before your eyes and brain got sore. Nevertheless, if you need to find out about wireless and a few associated technologies, this is a good place to start.
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- Matt

Book Details

  • Release Date: 04-19-2002
  • Publisher: Random House Audio