Going Wireless

  • by Jaclyn Easton
  • Narrated by Jaclyn Easton
  • 9 hrs and 28 mins
  • Unabridged Audiobook

Publisher's Summary

Created specifically for executives and managers, Going Wireless shows how mobile technology is impacting every industry, including yours.Award-winning journalist Jaclyn Easton delivers the unexpected. In addition to in-depth discussions about mobile commerce, Internet cell phones, and Palm-type handhelds, she also examines wirefree options you've probably never heard of, all of which are transforming the way companies communicate, manage, market, and sell.To learn exactly how wireless is producing these paradigms of productivity and profits, this unabridged audiobook edition of Going Wireless is packed with over 40 real-world examples from trend-setting companies like Office Depot, Boeing, Sears, ExxonMobil, Jiffy Lube, LexisNexis, UPS, and Ocean Spray.From this surplus of success stories you will quickly learn that wireless allows your organization to be literally a thousand times more connected and, hence, a thousand times more effective.


What the Critics Say

"The simple truth is the whole world is 'going wireless.' If you want to discover why it's happening, how it will change your business, and - most important - what you need to do about it, this is the book to read." - Alan M. Webber, founding editor, Fast Company


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Customer Reviews

Most Helpful

Her reading style

Just remember that when this author wants to emphasize something (which is all the time) she ends her sentences... like... this...

After a few hours it drives... me... crazy...
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Fair read, lots of hype

This was an okay read, though filled with as much hype as actual technical data. The author plows through case-study after case-study of wireless success-stories for how businesses saved/made/created money by going wireless, while glossing over some obvious issues (such as security, lack of common standards, etc) which have kept the wireless boom from actually happening. Echoing the comments of a previous reviewer, much of time the author seems like a cheerleader, rather than an actual presenter of facts. I would have preferred a more even-handed approach to the subject.
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- Yicheng

Book Details

  • Release Date: 04-19-2002
  • Publisher: Random House Audio