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Publisher's Summary

David M. Gross pens a wry yet ecstatic love letter to the uproarious, style-obsessed city of Bologna and the motorcycle that gave him the freedom to live life at its fastest. David Gross is working as a corporate lawyer in New York when he gets a call from a friend inviting him to move to Bologna to help turn around a legendary Italian motorcycle company, known for its dominance on the track and its inability to turn a profit. Off he heads to the fabled home of marbled meats, radical leftist politics, and bespoke shoes, diving into his new life as the "corporate image consultant" to gearheads while learning to navigate the giddy mores of Bolognese society. There he sparks the business's "spectacularization" with sexy ad campaigns starring factory workers who, when not on strike, strut to the espresso machine clad in Versace. But above all, he is seduced by speed and the discovery that becoming a better motorcycle rider means tapping into dormant parts of his self that were just waiting to be unleashed.
©2007 David M. Gross (P)2007 Blackstone Audio Inc.
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Customer Reviews

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4 out of 5 stars
By Grace on 05-20-07

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The writing is top notch as is the narration, but I was a little unsettled by the descriptions of the author's lovers and love life. These parts of the book seemed to go nowhere and they disrupted (to me) the flow of the book.
But it was a good "listen".

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1 of 1 people found this review helpful

5 out of 5 stars
By CoastRange on 09-21-17

Eye Opening

I own a Ducati. Multistrada, a model introduced during the time frame covered in this book.!!

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