"I'm not a businessman. I'm a business, man."
Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he is first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club. He'll profit at every turn of your day.
But despite Jay-Z's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school but on the streets of Brooklyn, New York, and beyond as a drug dealer in the 1980s.
Empire State of Mind tells the story behind Jay-Z's rise to the top as told by the people who lived it with him. This audiobook explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world. He also includes new information on Jay-Z's various business dealings, such as:
The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released
The Jay-Z branded Jeep that was scrapped just before going into production
The real story behind his association with Armand de Brignac champagne
The financial ramifications of his marriage to Beyonce
Jay-Z's tale is compelling, not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.
"[A] fascinating, well-done biography of one of the most extraordinary entrepreneurs of our era." (Steve Forbes)
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I wanted to understand Jay Z.
- Jeananne "I am a solo truck driver in the U.S. and I LOVE to listen, learn and go on adventures with audiobooks while I drive! :)"
Unauthorized Business Biography of Jay-Z
Captivating, Interesting and Brilliance of mega proportions.
This is a great story about a former drug dealer who has become a multimillionaire and is married to one of the most beautiful,talented, megastar, and wealthiest women in the world - Beyouce. I really appreciated learning from the authors perspective on Jay-Z and his business and marketing acumen. Jay-Z is a marketing genius and I really appreciate that he did not participate in giving away free information for this book because he would not benefit from it financially. Makes sense. Now my question is how do I apply the principals that made Jay-Z millions? I respect Jay-Z and rap so much more because it has become mainstream. It is not a black thing, a white thing, or a purple thing is is a young thing with International flavor. A nice read, opps, I mean a really nice listen.
- AnthonyEvansCom "My goal is to complete 24 books this year."