Do the KIND Thing

Think Boundlessly, Work Purposefully, Live Passionately

By: Daniel Lubetzky

Narrated by: Daniel Lubetzky

Length: 7 hrs and 41 mins

Publisher's summary

For the socially conscious, the intellectually curious, or the creative soul comes an inspiring, New York Times best-selling handbook for success in business, life, and the all-important task of building a more compassionate world—by the visionary founder and CEO of KIND Healthy Snacks.

When Daniel Lubetzky started KIND Healthy Snacks in 2004, he aimed to defy the conventional wisdom that snack bars could never be both tasty and healthy, convenient and wholesome. A decade later, the transformative power of the company’s “AND” philosophy has resulted in an astonishing record of achievement. KIND has become the fastest-growing purveyor of healthy snacks in the country. Meanwhile, the KIND Movement—the company’s social mission to make the world a little kinder—has sparked more than a million good deeds worldwide.

In Do the KIND Thing, Lubetzky shares the revolutionary principles that have shaped KIND’s business model and led to its success, while offering an unfiltered and intensely personal look into the mind of a pioneering social entrepreneur. Inspired by his father, who survived the Holocaust thanks to the courageous kindness of strangers, Lubetzky began his career handselling a sun-dried tomato spread made collaboratively by Arabs and Jews in the war-torn Middle East. Despite early setbacks, he never lost his faith in his vision of a “not-only-for-profit” business—one that sold great products and helped to make the world a better place.

While other companies let circumstances force them into choosing between two seemingly incompatible options, people at KIND say “AND.” At its core, this idea is about challenging assumptions and false compromises. It is about not settling for less and being willing to take greater risks, often financial. It is about learning to think boundlessly and critically, and choosing what at first may be the tougher path for later, greater rewards. By using illuminating anecdotes from his own career, and celebrating some past failures through the lessons learned from them, Lubetzky outlines his core tenets for building a successful business and a thriving social enterprise. He explores the value of staying true to your brand, highlights the importance of transparency and communication in the workplace, and explains why good intentions alone won’t sell products.

Engaging and inspirational, Do the KIND Thing shows how the power of AND worked wonders for one company—and could empower the next generation of social entrepreneurs to improve their bottom line and change the world.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2015 Daniel Lubetzky (P)2015 Random House Audio

Critic reviews

“An enjoyable read . . . wise advice about matters from product development to people management.”—Financial Times

“Do the KIND Thing isn’t just a behind-the-scenes tour of one company’s staggering growth. It’s the story of one entrepreneur’s belief that success can be built on a foundation of empathy and, yes, kindness. By sharing the ten tenets that helped KIND grow, Daniel Lubetzky has given entrepreneurs a road map to success that includes both passion and purpose.”—Arianna Huffington, president and editor in chief, Huffington Post Media Group

“Lubetzky uses the power of kindness to build purpose into his business and his community. He’s a role model for future leaders.”—Mehmet Oz, M.D., professor of surgery, Columbia University

Best management book ever!

As an executive coach I read at least two books a month on leadership. This book demonstrates how a company can embody all the best practices naturally and drive personal and professional growth to new heights! The stories are wonderful tales that demonstrate great practices in action. Will be required reading for all I advise!

Inspirational.

I loved listening to this book. The message was positive and poignant without cliché. Great stories and thoughtful lessons.

Recommend to anyone looking for inspiration to make their company or their personal lives great!

Excellent leader

Great story and example
Good advice for entrepreneurs
Learning to avoid mistakes is a great lesson

Xxxx yyy mmmm cx

Great story!

will listen to this book over and over...It is so inspiring for anyone who wants to start there own company or learn how to motivate your team members.

Great company!

This is a great book and the company Kind soul be a great one to be a part of! I appreciate all the time and work going into bringing this book! Many thanks!

Great nuggets of values and wisdom in a boring genre

I’ve read too many books like this and most of them are boring and self congratulatory. This one is pleasantly not those. I wish I’d had it when starting my company.

I wouldn’t read it again but it’s not terrible

I really loved hearing the author read the book. The performance itself was awesome. I didn’t feel the content was that great though. It was more of a biography of Kind and was lacking in terms of actionable advice or strategy that would apply to my business / life.

I wouldn’t recommend this book but it’s definitely not bad by any means, there are just many many better options out there.

Power of a Vision

Whether you are launching a company, brand, or new product, a powerful and aspirational vision is the key to success!

Better than an expensive MBA education

It took me awhile to warm up to this book, but ultimately Daniel’s honesty, passion, and purpose won me over.

Incredible book as an example of purpose driven entrepreneurship!

Daniel Lubetsky has a story everyone should hear

What did you love best about Do the KIND Thing?

In a world where CEO's and business seem to do the wrong thing, this book demonstrates how doing the right thing can be both profitable and kind. Daniel Lubetsky's drive really comes through in his narration (don't let the Mexican accent scare you!).From the very beginning we are told about the struggles of owning a start up business. It will be difficult for most people to imagine having such focus and determination. Still, I believe there is a lot to be learned from the experience of others. This book was clear & demonstrated a clear methodology for those willing to take the risk. I would highly recommend it.