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I've made a habit of reading/listening to many popular business books in the last couple of years. Branson undoubtedly has made a great success of himself and he's done it in interesting ways. But this book was less successful compared to others I've read as far as offering instruction or relatable ways of conducting your own business. The stories told were interesting and it was fascinating to hear about the genesis of the Virgin brand, but at some point, the reader needs more than what amounts to "think outside the box" and "take risks". Lastly, this is defintely geared towards the "start up" -- creating a brand and going big. From the stand point on working within an existing company, perhaps one with a more conservative outlook, it was difficult to relate.
7 of 7 people found this review helpful
The beginning of this book is great. He goes into detail about how he handled himself and parts of his companies. However, Later on the book becomes a commercial. He goes into explaining why his Product/Service X is better than the rest. He explains more why his company is better and not how he made it better.
4 of 4 people found this review helpful
Firstly you have to accept that RB has an ego and that it is so embedded in his writing that some of the statements may make you cough a little. Once you accept this you are listening to a riveting yarn.
I read this on the beach last year and the the book is full of my 'red written notes'. I felt that the audio book would be a good tool to supplement and enhance the lessons I already took.
It is a must for those like me who are both entrepreneurial and contrarian in business.
Enjoy his work and learn from him. He is very good.
1 of 1 people found this review helpful
A bit disappointing in comparison to "Screw it, lets do it" which was fantastic. Has put me off the Branson books, which is a shame. It may have been the dry delivery of the Narrator, but the overall style of the book seemed to have moved away from previous Branson books.