Business Stripped Bare

  • by Richard Branson
  • Narrated by Adrian Mulraney
  • 11 hrs and 44 mins
  • Unabridged Audiobook

Publisher's Summary

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier ‘way-of-life’ brands in the world, trusted and enjoyed by many millions of people.
In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.
Combining invaluable advice with the remarkable and candid inside stories of Virgin’s greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.


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Customer Reviews

Most Helpful

Eccentric read by an eccentric man.

I've made a habit of reading/listening to many popular business books in the last couple of years. Branson undoubtedly has made a great success of himself and he's done it in interesting ways. But this book was less successful compared to others I've read as far as offering instruction or relatable ways of conducting your own business. The stories told were interesting and it was fascinating to hear about the genesis of the Virgin brand, but at some point, the reader needs more than what amounts to "think outside the box" and "take risks". Lastly, this is defintely geared towards the "start up" -- creating a brand and going big. From the stand point on working within an existing company, perhaps one with a more conservative outlook, it was difficult to relate.
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- Garrett

Somewhat disappointed

The beginning of this book is great. He goes into detail about how he handled himself and parts of his companies. However, Later on the book becomes a commercial. He goes into explaining why his Product/Service X is better than the rest. He explains more why his company is better and not how he made it better.
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- Aaron

Book Details

  • Release Date: 05-12-2010
  • Publisher: Random House AudioBooks