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Publisher's Summary

When a friend told Bernie Marcus and Arthur Blank that "you've just been hit in the ass by a golden horseshoe," they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products.
Built from Scratch is the story of how two incredibly determined and creative people - and their associates - built a business from nothing to 761 stores and $30 billion in sales in a mere 20 years.
Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor, and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.
©1999 Homer TLC, Inc. (P)2017 Tantor
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Customer Reviews

Most Helpful
5 out of 5 stars
By Jensen on 06-22-17

Bezos must have read this book.

This was entertaining and educational. Concepts talked about in this book appear to be followed by Amazon to a large degree. Very few business books get a laugh out of me, but this book had a few stories that made me crack up. Anyone in business would benefit from this book.

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3 of 3 people found this review helpful

5 out of 5 stars
By Jeff on 04-13-18

Taking risks is how you succeed

If you could sum up Built from Scratch in three words, what would they be?

Enlightening Story

What was one of the most memorable moments of Built from Scratch?

I loved the story where they broke up the financing deal over what type of car Bernie would drive. Bernie stood his ground and wasn't willing to let someone tell him what he could do. He took a risk and it paid off. Had he given in and drove a different car, the home depot would have been held back and micromanaged in so many ways

Have you listened to any of Mike Chamberlain’s other performances before? How does this one compare?

I have not. He did an excellent job narrating the book.

If you were to make a film of this book, what would the tag line be?

Risk Taking

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