Bob Bly is an award-winning freelance copywriter and marketing consultant with three decades of experience in business-to-business, high-tech, and direct marketing. He has written copy for over 100 clients; is the author of 70 books, including The Complete Idiot's Guide to Direct Marketing and The Copywriter's Handbook; and has appeared as a guest on dozens of TV and radio shows. Bob Bly is a master of persuasion, with the ability to write powerful copy no matter what the industry or business.
This interview may contain references to dates, events, etc., that have already taken place. These references have not been omitted in order to maintain the integrity of the recording, as all Meet The Giants interviews are REAL and unedited conversations.
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A load of fluff
People who want some chicken soup for the budding copywriter's soul
The sound quality is terrible.
Bly hit it out of the park