The engrossing, often scandalous saga of one of the wealthiest, longest-lasting, and most colorful family dynasties in the history of American commerce - a cautionary tale about prosperity, profligacy, hubris, and the blessings and dark consequences of success.
From countless bar signs, stadium scoreboards, magazine ads, TV commercials, and roadside billboards, the name Budweiser has been burned into the American consciousness as the "King of Beers". Over a span of more than a century, the company behind it, Anheuser-Busch, has attained legendary status. A jewel of the American Industrial Revolution, in the hands of its founders - the sometimes reckless and always boisterous Busch family of St. Louis, Missouri - it grew into one of the most fearsome marketing machines in modern times. In Bitter Brew, critically acclaimed journalist Knoedelseder paints a fascinating portrait of immense wealth and power accompanied by a barrelful of scandal, heartbreak, tragedy, and untimely death.
This engrossing, vivid narrative captures the Busch saga through five generations. At the same time, it weaves a broader story of American progress and decline over the past 150 years. It's a cautionary tale of prosperity, hubris, and loss.
We've sent an email with your order details. Order ID #:
To access this title, visit your library in the app or on the desktop website.
Couldn't stop listening...
This is a great story detailing the blood sweat and tears associated with building and ultimately losing one of America iconic companies / brands. I have lived in St. Louis for nearly 4 years now and this story has given me an entirely new perspective on the big brewery and the family that built it. I would reccomend this book to almost anyone who has an interest in history, business or even general drama.
- Jeremy McGough
Pass the Beer and Ammunition
I have not read the print version of Bitter Brew but there is a great PDF attached to the download for pics and charts.
The Forth is my favorite as he is leaving an incredible path of death and destruction in his wake.
No, but I do plan to listen to his other books in the future.
It was broken into 3 parts, and I finished it in less than a week as I found it very interesting. I think they should make it into a TV mini series.
I live in St. Louis so the book is a must read for people living in the Lou, but people from other places will enjoy the book if they have ever drank a beer or wondered what rich people do when they have no morals or common sense.