Becoming Facebook

  • by Mike Hoefflinger
  • Narrated by Nicholas Techosky
  • 7 hrs and 45 mins
  • Unabridged Audiobook

Publisher's Summary

Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.
Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions.
Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness:


How Facebook recovered from its "disastrous" IPO
How the growth team achieved the impossible
Why Facebook's News Feed ads were the company's most important business decision ever
How Google+ attacked and lost
Why - and how - Instagram and WhatsApp were added to the mix
What the company does to win the talent wars
What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick
Which products and technical advancements are on the horizon and why
And much more

Intimate, fast paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos - as Facebook grows up, overcomes setbacks, and works to connect the world.

More

See More Like This

Customer Reviews

Most Helpful

A must read for any entrepreneur that believes in continuous improvement.

Highly, highly recommend. The ground floor insights shared were extremely refreshing to hear, for me, as an entrepreneur who faces the daily complexities of a growth driven business. It made me feel 'not alone'. Also, the deep rooted and behind the scenes business perspectives are fascinating. There personal accounts of those that drove the business forward and how addressed them are fascinating. Also, the book is a laser beam into the business decisions they believed mattered most in order to achieve their goals; addressing the fragile and complex topic of gaining and keeping customers in the new economy of business; being razor sharp clear on what they believed were the right products and services to deliver to their target market.

Personally, the most value for me was to read about how Facebook was rooted in purposeful tenacity to go after the vision.

Pick up the book, you won't regret it 😃
Read full review

-

Book Details

  • Release Date: 04-06-2017
  • Publisher: Audible Studios