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Publisher's Summary

Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.
Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions.
Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness:


How Facebook recovered from its "disastrous" IPO
How the growth team achieved the impossible
Why Facebook's News Feed ads were the company's most important business decision ever
How Google+ attacked and lost
Why - and how - Instagram and WhatsApp were added to the mix
What the company does to win the talent wars
What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick
Which products and technical advancements are on the horizon and why
And much more

Intimate, fast paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos - as Facebook grows up, overcomes setbacks, and works to connect the world.
©2017 Mike Hoefflinger (P)2017 Audible, Inc.
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Customer Reviews

Most Helpful
5 out of 5 stars
By jasonliquet on 02-10-18

Great insight on Facebook

Great if you want to learn about Facebook but not if you want insight about Mark Zuckerberg life

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1 out of 5 stars
By Vinh Nguyen on 10-06-17

Shallow disgusting worshiping of Mark Zuckerberg

Some interesting bits, but overall this book made me cringe with its shamess flatterring and worshiping of Facebook leaders with no reasons. Sounds like an over excited promoter. I'd suggest the author go read "The everything store" about Amazon for an example of how to tell a compelling truthful story. Sad!!!

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Customer Reviews

Most Helpful
1 out of 5 stars
By Sai on 05-09-17

Nothing more than facebook marketing story

If this book wasn’t for you, who do you think might enjoy it more?

Probably Facebook investor presentation or their employee pep talk

Any additional comments?

Essentially just a detail explanation of Facebook business plan presentation slides.

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