Becoming Facebook

  • by Mike Hoefflinger
  • Narrated by Nicholas Techosky
  • 7 hrs and 45 mins
  • Unabridged Audiobook

Publisher's Summary

Facebook's founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.
Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions.
Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness:


How Facebook recovered from its "disastrous" IPO
How the growth team achieved the impossible
Why Facebook's News Feed ads were the company's most important business decision ever
How Google+ attacked and lost
Why - and how - Instagram and WhatsApp were added to the mix
What the company does to win the talent wars
What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick
Which products and technical advancements are on the horizon and why
And much more

Intimate, fast paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos - as Facebook grows up, overcomes setbacks, and works to connect the world.

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Customer Reviews

Most Helpful

Facebook pitch, instead of an insightful material.

Too bad that this could have been an inspiring material that could have painted the objective picture from the inside out and outside in.
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- Suncica Lukic

Facebook PR

I struggled to finish. If I could have returned it after 30 minutes of listening for a new book I would have.

Touts facts and figures about why Facebook is so great. No narrative. Minimal honest analysis or real struggle. The focus is on FB, not how the reader can learn from or be inspired in his or her own pursuits by the FB story. Yawn.

Outside authors can be critical and honest, and inside authors at the very top can reveal unique perspectives. This book did neither. It felt like the author feared compromising his FB relationships.

I've just read How Google Works, an Elon Musk bio, an Ali Baba book, and the Everything Store about Jeff Bezos-- all were much better.

If you are interviewing with FB, competing with FB, or doing business with FB, read this book for insights about what FB might want others to think about FB. Otherwise, there are much better uses of your finite time on earth.
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- Amazon Customer

Book Details

  • Release Date: 04-06-2017
  • Publisher: Audible Studios