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I was completely surprised by this book, it is great listen. I was sorry when it ended.
Having worked in the Telecommunications industry for 10 years, I had a completely different opinion of Edward Whitacre. I thought he was ruthlessly and egomaniacal. I got this opinion during the work that I did for competitors and eventual takeover targets of SBC, including the old AT&T and AT&T wireless.
By listening to the book, instead what I learned is that he is true leader, not afraid to get into the details when required, and able to make tough calls. I found his logic on potential SBC acquisitions especially compelling: Calling one target, AT&T wireless, beach front property that would not be on the market again, so they had to pay whatever it took.
My only real disappointment, and clearly Ed’s: that he did not stay on longer at GM. I think it would have been great if he could have stayed as CEO for a few years.
4 of 4 people found this review helpful
This is well written and entertaining. You learn a lot about how to properly run a business from what he coveres. He goes deep into his successes and mistakes. In the end his point is that you have to stick to proper principals of good human behavior and deal with the outcome. In the end you will be better off.
2 of 2 people found this review helpful