Publisher's Summary

The music business is part of the entertainment industry, a segment worth billions of dollars worldwide, surpassing the automotive sector in sales, behind only the defense industry. Artists and small producers do not have specific knowledge and skills to undertake their own business or to manage their career. This study seeks to address the main issues in the areas of the music industry, entrepreneurship, finance, and marketing.
©2016 Can Akdeniz (P)2016 Can Akdeniz
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