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Editorial Reviews

Using interviews and stories from well-regarded studios such as Miriello Grafico and Michael Schwab to illustrate her points, Catherine Fishel offers strategies for running a creative and successful graphic design business. Her advice on planning goals, managing clients, and maintaining creativity flows smoothly with narrator Martin Moran's well-paced and laidback performance. Moran's voice is easy on the ear even as he narrates the risks and pitfalls of running a design business. He does not make light of Fishel's warnings, but he conveys them in an accessible manner that will not cause listeners to feel discouraged.
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Publisher's Summary

Inside the Business of Graphic Design casts a precise and realistic light on the risks, requirements, and rewards of running a creative and successful design business. Whether you dream of setting up a small studio, or whether you've been on your own for years, this provocative guide is an important source of success strategies for every graphics professional.
©2003 Catharine Fishel (P)2012 Audible, Inc.
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Customer Reviews

Most Helpful

By Victor on 01-12-15

Broad overview of 60 companies

As the leader of a small design firm, this book was helpful in giving context across a broad range of categories of design firms. Next, I'd like to read one that goes a little bit deeper into the daily activities that the smartest design firms use to work most efficiently.

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1 of 1 people found this review helpful


By Exwingzero on 05-05-13

Outta Time

This book is an analytical & anecdotal look at the design business that is in a dire need of an update (It's over a decade out of date).

I was personally looking forward to listening to this, I like books about design in general. However with this book's focus being on the business side (some information is still relevant today) with anecdotes from those 60 leaders, the value of the business information has diminished immensely.

It was an average book, got some nice insights out of it but overall it is antiquated.

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1 of 1 people found this review helpful

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