I Want My MTV

  • by Craig Marks, Rob Tannenbaum
  • Narrated by Luke Daniels
  • 20 hrs and 38 mins
  • Unabridged Audiobook

Publisher's Summary

Remember the first time you saw Michael Jackson dance with zombies in "Thriller"? Diamond Dave karate kick with Van Halen in "Jump"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's "Here I Go Again"? The Beastie Boys spray beer in "(You Gotta) Fight for Your Right (To Party)"? Axl Rose step off the bus in "Welcome to the Jungle"?
Remember when all you wanted was your MTV?
It was a pretty radical idea - a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined.
I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with The Real World in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business.
Featuring interviews with nearly 400 artists, directors, VJs, and television and music executives, I Want My MTV is a testament to the channel that changed popular culture forever.

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What the Critics Say

"This colorful oral history of MTV’s early years doesn’t pull punches or waste time. A relentlessly entertaining book, an endlessly quotable volume." (The Onion)
"Wildly entertaining. Music and culture fans of a certain age - you will want this book." (The Washington Post)
"Here’s all the dirt on MTV’s early days, in one of the funniest books ever written about pop music." (Rolling Stone)

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Customer Reviews

Most Helpful

The Most Entertaining Book of the Year

This was simply the most entertaining, engaging audiobook I've listened to in years. It's not just for MTV fans, or just for the demographic that currently watches it in droves. Personally, I never enjoyed watching MTV nearly as much as I enjoyed reading this book about it. If you are even slightly interested in music, popular culture, television, the entertainment industry, or musicians themselves, you will probably love this book too.

It's a remarkable story, of course. This scraggly little video jukebox of a cable channel literally changed television, music, motion pictures and popular culture. More than once. But the key to making this so much more than just a factual recreation of a game-changing cable channel's history lies in a single, brilliant idea: they don't just tell the story, but let the participants themselves tell it in their own words. Culling choice nuggets from literally hundreds of interviews with rock stars,video directors, executives and the scores of people who surround them, the authors then edit and compile pieces of those interviews into a tightly woven narrative. They provide some backstory and context to each part of the music channel's history with concise chapter introductions, and let the rest of the story unfold through the words of the people who created that history. It's messy, honest and human, and the perspectives of the different parties are often contradictory. Just like the real world. Unlike "The Real World," the story-lines are always interesting,

Seriously -- if this sounds even a little intriguing to you, get this book. It's like being invited to the largest MTV reunion ever, full of rock stars and directors and executives, and getting to listen in on each of them as they tell the story of their involvement. It's pure entertainment, flawlessly executed.


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- David

Epic! Bittersweet!

First, the narration was fantastic, absolutely made the listen come alive. I missed out on the hey-day of MTV. Too wrapped up in rejection of pop culture because of the horrid deceptions of religion, I missed out and am bitter about that, but this book and listen brought it all back to me as if I had been there in front of my television mesmerized as millions were. Let's face it though, I did see glimpses of MTV in the middle of its high run and who am I kidding, I was so naive, I really could not have understood its power. But enough. This book is utterly entertaining to the max. and should not be missed by anyone who enjoys the history of pop culture in any form. I would put this book in my top three best listens with no hesitation. Thanks for a great experience!
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- Jeffrey

Book Details

  • Release Date: 09-25-2012
  • Publisher: Brilliance Audio