It was that voice, those eyes, that hair, the cars, the girls. Elvis Presley revolutionized American pop culture when, at age 21, he became a modern superstar. A Memphis Beau Brummel even before he found fame, Elvis had a personal style that, like his music, had an immediate impact on his audience that continues to influence us today."Elvis Presley is the greatest cultural force in the twentieth century," proclaimed Leonard Bernstein. The author writes, "His appearance on Ed Sullivan ripped the 1950s in half." By any measure, Presley's life was remarkable. From his modest beginnings in a two-room house to his meteoric rise to international fame, everything about his life, from his outsized talent to his car collection, clamored for attention. And he got it.
Keogh compellingly examines Elvis' life and style to reveal the generous, complex, spiritual man behind the 14-karat-gold sunglasses and answers the question, "Why does Elvis matter?"
"Before Elvis there was nothing." (John Lennon)
"Appealing....[An] intimate portrait of a man who was larger than life." (Publishers Weekly)
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