- helpful votes
Good system for brand building as a process to give companies structure and steps to follow, but the actual book could have given more actual case studies with actual stories and outcomes, which is obviously ironic. It leaves you wondering will this Story brand process deliver on its promise when the rubber hits the road. Overall what could have been a 5 star book is about a 3 to 3.5 star.
prospects and team member assessments
a fun and easy read very useful for knowing how to communicate to your prospects in your team members or your downline distributors. I found it fun and light yet interesting and workable.
excellent new framework. great metaphors.
I found the book very engaging and it kept me coming back for more as it made sense. it was great to get some hypnotic type of conditioning on thinking about my specialty. I say that jokingly but it was really quite a focused presentation on specialism.
excellent insightful and fresh bersonal branding
a strong addition to the personal branding space with great personal anecdotes. Rare insights are shared that even a veteran can learn from.
a nice surprise
this book was a breath of fresh air to the career management industry. That's someone that's been in the industry for over 20 years it's good to see that a young fresh thinker can bring so many novel insights to the world. I particularly enjoyed and bring forth the fourth economy information the idea of Leverage points. his introduction to the entrepreneurial way of the future seems Dead on and not with too much over overconfidence
gets you over the hump
I like Sid's comments about using the resources from NLP and I found it quite refreshing how he reset your mind to focus on the spiritual holistic aspect of your why and your purpose for selling as a solution to help prospects and thus yourself. this high-integrity approach is what I was looking for.
1 of 1 people found this review helpful
great summary notes to compliment audible
the course was quite similar to the previous book the heath Brothers put out previously but I believe this was Superior because the great notes that came with it 4 later review.
great tactical action steps.
luv big Al's books. he knows how people really think and gives great ideas that you can quickly implement.
As a novice to content marketing I loved it.
I found the book fully engaging well-read by the author with a wealth of actionable ideas tactics and overall strategy.
0 of 1 people found this review helpful
a good reframing of timed metrics for everyone.
I really enjoyed this from the perspective of being a business owner and entrepreneur. Of course as an employee you all have performance goals that are set down to a daily metric at least most of us have this but as an entrepreneur or small business owner we tend to forget and just go through a day reacting to fires. I really think this should improve everyone's productivity if you act or execute on their ideas.