The 1-Page Marketing Plan

Customer Reviews

1,203 Ratings

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5 out of 5 stars
By Ernest Kiwele on 11-08-16

You haven't read any marketing book like this one

Where does The 1-Page Marketing Plan rank among all the audiobooks you’ve listened to so far?

Among business books? Right there at the top. Among books? Surely in my top 10.

Any additional comments?

Most of us have read dozens of business books that attempt to teach us about sales and marketing.
They even go as far as saying that marketing is key. Well, this book doesn't do just that, it explains how marketing is up there in priority with the very design of your business.

It doesn't just contrast positioning with product-focused theories, it debunks some and sets others exactly where they belong.

Invaluable lessons to be learned on what a prospect is and how to treat him, how to craft your offer, how to make competition irrelevant (like that: make direct comparison to competitors an apples-to-oranges comparison), how gain the most out of your relationship with your customer, how to avoid the hell of commodity-based offers... And a ton more practical guidelines on how to change your mindset from an ad-for-sale business to one that's value, authority, and trust-based.

No book I've read on marketing comes near this one. It's simple for the rest of us, it doesn't get lost in the technical details of the marketing field, it is completely connected with the rest of what you have to learn as an entrepreneur.

It's an invaluable resource and I'll be sure to read it many times over.

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20 of 20 people found this review helpful

5 out of 5 stars
By Stephen on 09-24-16

amazingly clear roadmap for marketers

If you are a business owner or marketing specialist, this is a great read/audiobook. I spend almost $1,000,000 a month advertising and still learned a lot from this book. Follow the plan. Amazing result await.

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19 of 19 people found this review helpful

5 out of 5 stars
By Glenn on 11-13-16

Plain language education in marketing

Fantastic, easy listening audio book on marketing. Allan easily puts marketing buzz words into everyday language with simple analogies and metaphors. Well written. Great book. Already referred friend. 'RAVING FAN CREATED'.

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6 of 6 people found this review helpful

5 out of 5 stars
By Amazon Customer on 10-09-16

Great Marketing Book

Solid information. Great read for anyone looking to improve marketing skills. Straight forward. Couldn't put it down once I started reading it. Go with the audio as well.

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13 of 14 people found this review helpful

5 out of 5 stars
By Limitless on 09-20-16

A must read for those who want ideas to grow!

Very good content and highly recommended. Great for new and seasoned entrepreneurs. Loved the ideas and the simplicity 1 page idea.

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5 of 5 people found this review helpful

5 out of 5 stars
By Just Love ❤️ on 04-24-17

I NEVER write reviews!

Of all my many years of online purchasing I have never felt compelled to write a review until now. A a new small business owner this book is absolute gold. Its helps you grow from marketing dummy to marketing effectively in just one day. The lessons learned are invaluable and I can already feel that my business will be wildly successful thanks to the jewels I will carry from this book forever. Thank you Alan for giving the little fish a chance to win. If you're on the fence about purchasing this book, knock yourself off as hard and fast as possible, you've already wasted too much time reading this review when you could be learning your first 3 lessons!!! Blessing!

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4 of 4 people found this review helpful

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