Sorted By Most Useful
By Spencer on 03-30-15
Some interesting insights on modern media sharing
A great starting point for those seeking guidance in the seemingly chaotic world of viral media. This book provided me with some new interesting insights on modern media sharing and manages to do so in a clear and concise manner. While it is a nice, up-to-date explanation, people seeking out this kind of book with have heard probably 90% of this content before (unless this is your first book on social media and marketing), though it would have likely been spread out over much, much longer books.
1 of 1 people found this review helpful
By Gerardo on 09-10-14
Incomplete and Buzzwordy
Surely if you are new to marketing this book will sound fantastic. For anyone who has been studying how ideas spread this book is very simplistic, buzzwordy and incomplete.
The basic formula of the book is to create things tat are easy to share, simple and pack 'tremendous value'. It's not that this is wrong, but it is incomplete. Many songs, artists, books and marketing campaigns have met these three criteria and failed to succeed.
Offering 'tremendous value' sounds simple, but it is like saying the secret to eternal life is to 'avoid dying'. There are a lot of examples in the book that are analyzed in a very shallow way.
I am sure the author is well meaning, so I feel bad about giving a two star review, but I have to be honest. If you are looking for a way to spread ideas and successful marketing there are other much better books out there. Start with Seth Godin and Galdwell.
2 of 3 people found this review helpful
By Cassanndra on 07-04-14
Not worth even the cheap price
What disappointed you about Viral?
This was a one page idea fluffed out into a short book. It is made up of generalizations and platitudes.
What was most disappointing about R. L. Adams’s story?
He could have given concrete instructions but there were only brief ideas.
Who would you have cast as narrator instead of Bill Fike?
I don't know who to suggest.
What reaction did this book spark in you? Anger, sadness, disappointment?
Any additional comments?
I have to admit that I did not read any reviews before buying this book.
1 of 2 people found this review helpful