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By Paramjit on 11-25-08
Good Ideas for Entrepreneurs
This book will resonate with you if you are an entrepreneur or in sales. It touches on why it makes sense to cultivate customer evangelism. Basically it touches on the 6 tenets of custover evangelism; which are:
1 Customer + delta
2 Building the buzz
3 Napsterizing your product knowledge
4 Leveraging on and building Comunities
5 Make bite size chunks
6 Create a cause
I liked the first 2.5 hours which talks about the above subjects in detail. the next 3 hours talks about the case studies and can be a drag at times. The last half hour sums up the book which is worth reading as well.
5 of 5 people found this review helpful
By Joshua M. Hudson on 05-02-07
I believe this book was not only brilliantly written but excellently presented between the two authors. Not only do they make a great argument with fantastic case study. Be sure to listen to the bloopers at the end as well!!!
7 of 8 people found this review helpful
By Richard on 02-16-11
Hard to stay focused to the message that never goes deep. Really? I need my customers to like me and say nice things about me??? no kidding. While preaching against doing so, it spends most of its effort talking about faking genuine care and generating affection through forced means. Rather contradictory, but I guess its hard to write a book about how to do something that should come naturally to anyone with ethics and a clue. Honestly, if you need this book, you need a lot more first. Chances are, anyone who thought to buy it, doesn't need it. I gave it two stars instead of one, because it wasn't terrible, just not earth shattering.
5 of 6 people found this review helpful
By Sylvia on 05-19-10
I actually stopped listening to this book 1/2 way through. It is just dishing out a lot of platitudes about being good to your customers so they will evangelize you. Unfortunately a waste of time, in my opinion.
4 of 5 people found this review helpful
By Anonymous on 01-18-10
Love this book
I have this book on audio and then I purchased it in paperback and Seth Godin was right. I had to order it, it wasn't easy to get. Even in this digital age, this book is becoming a classic Written in 2006. I only recommend classics, books that can stand the test of time and this book does it. I use this book as a plan and the cases are fabulous. Thanks Jackie & Ben, you will always have a life long reader.
1 of 1 people found this review helpful