The Impulse Factor

Customer Reviews

18 Ratings

Overall Ratings

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2 out of 5 stars
By Joshua Kim on 06-10-12

Not Good

Some good ideas are not enough to overcome the poor writing and sometimes fuzzy logic of the Impulse Factor. Some thing I took away from the book are that 1 in 4 of us seem to carry the "novelty gene" - and that impulsive behavior can be extremely functional if harnessed in the right direction. Impulsive people can go far at work and have a significant impact on culture and business, where risk managing folks (like myself) are likely to act impulsively out of fear. I liked the connections to the social psychology and behavioral economics research (two of the main themes in my reading), although the tedious prose made this book work to get through.

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2 of 2 people found this review helpful

1 out of 5 stars
By Gloria on 09-25-09

Could use some help from Malcom Gladwell

This is not easy to follow and does not capture the interest of the reader.

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2 of 2 people found this review helpful

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