Jackie Huba is a strategic marketing executive with over two decades of experience helping companies achieve business and customer goals. She is an 11-year veteran of IBM and as a consultant, has advised companies such as Discovery, Whirlpool, and Dell. She is also the author of four best-selling books, including three on customer loyalty, including Monster Loyalty: How Lady Gaga Turns Followers into Fanatics was hailed by Publishers Weekly as "a thought-provoking, well-executed look at one of the biggest music sensations of this generation" that "deconstructs Gaga's strategies and offers advice on how to Gaga-ize any business." Jackie coined the term "customer evangelism" with her first book Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. Her research on highly engaged customers led to the theory of the "One Percenters," a small but very influential part of one's customer base, outlined in her book Citizen Marketers: When People are the Message. Her most recent book is Fiercely You, which helps readers overcome their fears and live more confidently and has been endorsed by none other than Rupaul. Jackie is also a Forbes.com contributor, a sought after keynote and TEDx speaker, and her work has been profiled by the Wall Street Journal, the New York Times, Fortune, and Fast Company among others.