Entrepreneur. Husband. Father. Frankie Russo has had many titles in his life. His diverse background has afforded him a successful career as a recording artist licensed by MTV and VH1, a mortgage broker before even graduating college, and now he is the Founder and CEO of POTENZATM. But one of the most important roles of his life came from his downfall, not his success. Without a purpose to guide him, Russo lost everything. He found himself lost in a world of drugs and alcohol. He had two choices; lose it all for good or find a better way. In the darkness that had become his life, he found his WHY.
With his WHY as his driving force he now has five different companies under the POTENZATM umbrella. His expertise lies in Advertising Technology, Marketing, Branding, PR, and software development. Russo's company is on the Inc. 500/5000 list. He has been named Entrepreneur of the Year by The Independent Business Journal and is a member of the Robert K. Green- leaf Center for Servant Leadership.
He lives with his wife, Jess, and their three daughters in Lafayette, LA.